Search On “Bike Around”

Street View "Bike Around"

Google

In 2016 Google wanted to reimagine a valuable piece of their real estate: the /About page. Rather than a static landing page, they wanted it to show their corporate vision in stories about the extraordinary things people all over the world were were able to do using Google tools.

We traveled to the small town of Tibro, Sweden to meet with researchers treating Alzheimer’s patients with Google Street View. 

Directed by Oscar-winning director Orlando von Einsiedel "Bike Around" tells the story of the impact that this researcher's work has on a family able to use the technology.

I worked with a large team at Google and was responsible for overseeing the story development, production and post-production and multimedia launch

This launched as the foundation for an original content series to inspire people to look differently at everyday Google tools.


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Greg RutterSuper HumbleCreative Genius