"Freedom"

Surprisingly one of the more enduring pieces of media I've been a part of.

In 2010 Dodge had relaunched their iconic muscle car, the Challenger.

Directed by Steve Rogers this piece reimagined the muscle car as foundational to Revolutionary War victory.

It was originally broadcast during the USA vs Great Britain match in the 2010 FIFA World Cup. The game ended in a tie.

The campaign was supported by print and billboard media filmed with a wet plate photographer on glass.