GREG RUTTER

To showcase the countless ways that people all over the world have taught themselves new skills from YouTube, the brand launched the "Watch+Learn" film series featuring short profiles of people who have gone on to do extraordinary things with the knowledge they gained. The first two episodes, directed by documentary filmmakers Matt Wolf and Abby Fuller,  tell the stories of a physicist and a chef who were able to follow their dreams thanks to the lessons they watched on YouTube.