GREG RUTTER

Creative lead for the the development of a short documentary film series about people using Google products to do extraordinary things.

After identifying dozens of potential stories we launched "Bike Around" about researchers in Sweden treating Alzheimer's patients with Google Street View, and "The Agoraphobic Traveller" about a photographer that uses Street View to create haunting photography. Oversaw the story development, production and post-production and multimedia launch.

These short films, directed by Oscar-winner Orlando von Einsiedel and Michael Marantz respectively, were the foundations for an original content series to inspire people to look differently at everyday Google tools.