"Search engine for the real world"
The Dodge Journey was designed for those looking to make the most of what the world has to offer. And so running traditional TV ads didn't seem like the best way to reach those people. This was one of first times YouTube experimented with streaming content live and required a special satellite uplink truck. This campaign used football Sunday broadcasts as an invitation to anyone interested in answering the call of adventure to come explore somewhere new and see all the wonders of the not-so-far from home.