http://www.gregrutter.com Greg Rutter | Writer Thu, 13 Sep 2012 18:27:49 +0000 http://www.gregrutter.com en http://www.gregrutter.com/Old-Spice-Film http://www.gregrutter.com/following/gregrutter.com/Old-Spice-Film Thu, 13 Sep 2012 18:27:49 +0000 Greg Rutter | Writer 4079255 There is nothing in this world more beautiful than someone who believes in their smellf. That's why Greg Jennings of the Green Bay Packers is perhaps the most beautiful thing in the whole world. <img src="http://payload88.cargocollective.com/1/0/9144/4079255/Old Spice_600.jpg" width="600" height="776" width_o="1500" height_o="1941" src_o="http://payload88.cargocollective.com/1/0/9144/4079255/Old Spice_o.jpg" data-mid="24072181" border="0" align="left"/> There is nothing in this world more beautiful than someone who believes in their smellf. That's why Greg Jennings of the Green Bay Packers is perhaps the most... http://www.gregrutter.com/Greg-Rutter-CV http://www.gregrutter.com/following/gregrutter.com/Greg-Rutter-CV Tue, 03 Apr 2012 13:08:02 +0000 Greg Rutter | Writer 3127209 Wieden+Kennedy, Portland OR Dates: 2010 - Current Position: Senior Copywriter Primarily Worked on: Dodge and Chrysler Focused on production for a wide variety of successful TV and digital projects. Was involved with Chrysler's "Born Of Fire" Superbowl ad with Eminem, which won an Emmy for outstanding commercial 2010-2011. Co-lead the Dodge Journey "Search Engine For The Real World" campaign which resulted in 39% year-on-year sales and was short-listed for a Cannes Lion Co-created the Dodge "Freedom" ad, which was short-listed for a Cannes Lion. The Onion, Freelance Dates: 2009 - Current Position: Contributor Primarily Worked on: Weekly idea contributions Submitted weekly assignments for headline and story ideas. Contributed to the second season of their TV show on IFC, The Onion News Network. Added ideas to a variety of segments including general news, Today Now, Star Fix, Tech Trends and War For The White House. Translation, New York NY Dates: 2010 Position: Copywriter Primarily Worked on: State Farm, New business Successfully pitched State Farm insurance, winning their youth marketing business. Worked on a variety of new business pitches to help grow this up-and-coming agency. Worked closely with the creative director to create work and develop campaigns for McDonalds and Orbitz gum. Berlin Cameron United, New York NY Dates: 2007-2010 Position: Account Executive/Jr. Copywriter Primarily Worked on: Comcast, Howard Johnson, Silk Soymilk Started as an account executive on Silk and later transitioned to the creative department to become a copywriter. Worked with director Errol Morris to create a new look and voice for Silk Soymilk. Involved with the pitch to win Comcast Business Class and worked closely with the client to develop a wide variety of work. Successfully pitched Wyndham hotels and created campaigns to relaunch Super 8 and Howard Johnson. Saatchi & Saatchi, New York NY Dates: 2005-2007 Position: Assistant Account Executive Primarily Worked on: Tide Managed day to day relationship with the clients at Proctor & Gamble. Worked with the creative teams to help deliver and present work with the client. Kept projects on their allotted timelines and tracked budgets for creative projects. Helped launch the new products Tide To Go and Tide with a touch of Downy. Education Dates: 2000-2004, University of Michigan, Ann Arbor Degree: BA Communications Cognitives: English, Creative Writing Wieden+Kennedy, Portland OR Dates: 2010 - Current Position: Senior Copywriter Primarily Worked on: Dodge and Chrysler Focused on production for a wide variety of... http://www.gregrutter.com/Jokes-For-Nerds http://www.gregrutter.com/following/gregrutter.com/Jokes-For-Nerds Fri, 30 Mar 2012 16:33:55 +0000 Greg Rutter | Writer 3112099 A semi-regular web comic from 2008 - 2010 JokesForNerds.net <img src="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_ksqd88JRPn1qaphyvo1_1280_600.jpeg" width="600" height="214" width_o="779" height_o="278" src_o="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_ksqd88JRPn1qaphyvo1_1280_o.jpeg" data-mid="15889346" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_l14qeiWfDs1qaphyvo1_1280_600.jpeg" width="600" height="214" width_o="779" height_o="278" src_o="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_l14qeiWfDs1qaphyvo1_1280_o.jpeg" data-mid="15889347" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_ksyntqY73E1qaphyvo1_1280_600.jpeg" width="600" height="214" width_o="779" height_o="278" src_o="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_ksyntqY73E1qaphyvo1_1280_o.jpeg" data-mid="15889357" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_l14qc1s9JK1qaphyvo1_1280_600.jpeg" width="600" height="214" width_o="779" height_o="278" src_o="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_l14qc1s9JK1qaphyvo1_1280_o.jpeg" data-mid="15889348" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_l00karKtL51qaphyvo1_r2_1280_600.jpeg" width="600" height="214" width_o="779" height_o="278" src_o="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_l00karKtL51qaphyvo1_r2_1280_o.jpeg" data-mid="15889350" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_l0xbwfTGH51qaphyvo1_1280_600.jpeg" width="600" height="214" width_o="779" height_o="278" src_o="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_l0xbwfTGH51qaphyvo1_1280_o.jpeg" data-mid="15889352" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_ksqdjxF9rg1qaphyvo1_1280_600.jpeg" width="600" height="214" width_o="779" height_o="278" src_o="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_ksqdjxF9rg1qaphyvo1_1280_o.jpeg" data-mid="15889344" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_kznj9vx53r1qaphyvo1_1280_600.jpeg" width="600" height="214" width_o="779" height_o="278" src_o="http://payload40.cargocollective.com/1/0/9144/3112099/tumblr_kznj9vx53r1qaphyvo1_1280_o.jpeg" data-mid="15889354" border="0" align="left"/> A semi-regular web comic from 2008 - 2010 JokesForNerds.net http://www.gregrutter.com/Transformers-3-Auditions http://www.gregrutter.com/following/gregrutter.com/Transformers-3-Auditions Fri, 30 Mar 2012 16:25:10 +0000 Greg Rutter | Writer 3112052 After Heidi Montag posted this video of her auditioning to replace Megan Fox in the unreleased Transformers 3 movie, we decided to create our own audition tapes to catch the attention of Michael Bay. What resulted was Transformers3Auditions.com and tons of audition tapes including some by Sir Ben Kingsley and Ashton Kutcher. Sir Ben Kingsley Ashton Kutcher Nate Maggio Glen "The Raptor" Wiznewski After Heidi Montag posted this video of her auditioning to replace Megan Fox in the unreleased Transformers 3 movie, we decided to create our own audition tapes to... http://www.gregrutter.com/ROFLCon-2010-Keynote http://www.gregrutter.com/following/gregrutter.com/ROFLCon-2010-Keynote Fri, 30 Mar 2012 16:17:04 +0000 Greg Rutter | Writer 3112013 In April 2010 I spoke on the keynote panel at ROFLcon, the premier Internet culture conference. Our topic was "Mainstreaming The Web: What Makes A Meme Go Mainstream?", about how the fringe jokes and cultural pieces of the web are increasingly entering the public consciousness. The other members of my panel included Kenyatta Cheese and Jaime Wilkinson of Know Your Meme, Ben Huh the founder of I Can Has Cheeseburger and Christopher Poole (aka Moot) the founder of 4Chan. Full Video Excerpts from Rocketboom's Coverage In April 2010 I spoke on the keynote panel at ROFLcon, the premier Internet culture conference. Our topic was "Mainstreaming The Web: What Makes A Meme Go... http://www.gregrutter.com/Dodge-Challenger-Love-Cars http://www.gregrutter.com/following/gregrutter.com/Dodge-Challenger-Love-Cars Fri, 30 Mar 2012 16:10:18 +0000 Greg Rutter | Writer 3107903 http://www.gregrutter.com/Dear-Lindsay-Lohan http://www.gregrutter.com/following/gregrutter.com/Dear-Lindsay-Lohan Fri, 30 Mar 2012 00:02:49 +0000 Greg Rutter | Writer 3107999 In the summer of 2010 Lindsay Lohan went to jail. Before she went behind bars her address was widely distributed on the Internet. I thought it would be a great opportunity to have access a celebrity figure, so I decided to start sending her postcards every day to give her something to think about. <img src="http://payload40.cargocollective.com/1/0/9144/3107999/tumblr_l5wzd262sN1qcjlg3o1_1280.jpeg" width="670" height="318" width_o="1280" height_o="608" src_o="http://payload40.cargocollective.com/1/0/9144/3107999/tumblr_l5wzd262sN1qcjlg3o1_1280_o.jpeg" data-mid="15865486" border="0" align="left"/> Dear Lindsay Lohan, If someone were to come to me for advice on the best way to make an apple pie I wouldn’t have the foggiest idea of where to begin. Do you have to make the crust first? Or boil out all the sugars from the apple slices? Or is it like most desserts where you start with a couple cups of brown sugar and see where they take you. Who knows? My point is this : I don’t have the faintest idea why anyone would come to me for advice on baking -Greg Rutter <img src="http://payload40.cargocollective.com/1/0/9144/3107999/tumblr_l5ysk47AtV1qcjlg3o1_1280.jpeg" width="670" height="316" width_o="1280" height_o="604" src_o="http://payload40.cargocollective.com/1/0/9144/3107999/tumblr_l5ysk47AtV1qcjlg3o1_1280_o.jpeg" data-mid="15865488" border="0" align="left"/> Dear Lindsay Lohan, I had a discussion with my friends about whether neutered animals still feel the compulsion to mate. For example my cat, neutered, has never met another cat in his whole life. I would think that he must think he’s the last of his kind on earth but still searches for clues to find a surviving pocket somewhere out there. My assumption is that he must get lonely and has a hard time dealing with his own desire for love. Humans don’t even really understand it and we’re at least able to discuss it with others of our kind. Regardless, what a thought to imagine the profound sadness of our pets and the lives they lead. Oh, I just realized you now probably think my cat’s name is “Neutered”. It’s not. -Greg Rutter <img src="http://payload40.cargocollective.com/1/0/9144/3107999/tumblr_l64l8w9JrU1qcjlg3o1_1280.jpeg" width="670" height="298" width_o="1280" height_o="570" src_o="http://payload40.cargocollective.com/1/0/9144/3107999/tumblr_l64l8w9JrU1qcjlg3o1_1280_o.jpeg" data-mid="15865506" border="0" align="left"/> Dear Lindsay Lohan, Can you imagine how profoundly different the human existence would be if we had six fingers per hand rather than five? Some might see it as a blessing, but not me. You’d constantly have an extra pinky getting in the way – as though one pinky always in the way wasn’t enough. Or when you brushed the hair from your lover’s eyes you’d have to remind yourself not to let that stray pinky go up their nose. What a hassle. -Greg Rutter In the summer of 2010 Lindsay Lohan went to jail. Before she went behind bars her address was widely distributed on the Internet. I thought it would be a great... http://www.gregrutter.com/Belvedere-Rain http://www.gregrutter.com/following/gregrutter.com/Belvedere-Rain Thu, 29 Mar 2012 23:27:17 +0000 Greg Rutter | Writer 3107920 This spot was directed by Terry Richardson and stars Vincent Gallo. This was one of the first things I was involved with as a young copywriter and I'm still pretty proud of it. This spot was directed by Terry Richardson and stars Vincent Gallo. This was one of the first things I was involved with as a young copywriter and I'm still pretty... http://www.gregrutter.com/You-Should-Have-Seen-This http://www.gregrutter.com/following/gregrutter.com/You-Should-Have-Seen-This Thu, 29 Mar 2012 17:45:10 +0000 Greg Rutter | Writer 3106371 In 2009 I launched the website You Should Have Seen This.com, or Greg Rutter's Definitive List Of The 99 Things You Should Have Seen On The Internet Unless You're A Loser Or Old Or Something. Since then the site has gotten nearly 10 million views and earned me the distinction of being a minor Internet celebrity. It was featured in Time magazine, the Chicago Tribune, Flavorwire and on PC Magazine's Top Websites for the year. <img src="http://payload40.cargocollective.com/1/0/9144/3106371/Screen shot 2012-03-29 at 3.44.02 PM.png" width="670" height="405" width_o="1280" height_o="774" src_o="http://payload40.cargocollective.com/1/0/9144/3106371/Screen shot 2012-03-29 at 3.44.02 PM_o.png" data-mid="15856466" border="0" align="left"/> It also spawned a follow up list, You Should Have Also Seen This <img src="http://payload40.cargocollective.com/1/0/9144/3106371/Screen shot 2012-03-29 at 3.42.41 PM.png" width="670" height="404" width_o="1280" height_o="773" src_o="http://payload40.cargocollective.com/1/0/9144/3106371/Screen shot 2012-03-29 at 3.42.41 PM_o.png" data-mid="15856436" border="0" align="left"/> Here are a selection of articles that featured the website. <img src="http://payload40.cargocollective.com/1/0/9144/3106371/forbes.jpg" width="594" height="1136" width_o="594" height_o="1136" src_o="http://payload40.cargocollective.com/1/0/9144/3106371/forbes_o.jpg" data-mid="19483600" border="0" align="left"/> <img src="http://payload40.cargocollective.com/1/0/9144/3106371/17_tumblrliu8sf4gye1qz9el9.jpg" width="500" height="627" width_o="500" height_o="627" src_o="http://payload40.cargocollective.com/1/0/9144/3106371/17_tumblrliu8sf4gye1qz9el9_o.jpg" data-mid="15856347" border="0" align="left"/> <img src="http://payload40.cargocollective.com/1/0/9144/3106371/17_tumblrliu9m5c5l01qz9el9.jpg" width="500" height="208" width_o="500" height_o="208" src_o="http://payload40.cargocollective.com/1/0/9144/3106371/17_tumblrliu9m5c5l01qz9el9_o.jpg" data-mid="15856358" border="0" align="left"/> <img src="http://payload40.cargocollective.com/1/0/9144/3106371/17_tumblrliu8sskhvd1qz9el9.png" width="500" height="404" width_o="500" height_o="404" src_o="http://payload40.cargocollective.com/1/0/9144/3106371/17_tumblrliu8sskhvd1qz9el9_o.png" data-mid="15856366" border="0" align="left"/> <img src="http://payload40.cargocollective.com/1/0/9144/3106371/17_tumblrliu8togosp1qz9el9.png" width="500" height="347" width_o="500" height_o="347" src_o="http://payload40.cargocollective.com/1/0/9144/3106371/17_tumblrliu8togosp1qz9el9_o.png" data-mid="15856372" border="0" align="left"/> In 2009 I launched the website You Should Have Seen This.com, or Greg Rutter's Definitive List Of The 99 Things You Should Have Seen On The Internet Unless You're A... http://www.gregrutter.com/Dodge-All-Wheel-Drive-Snowpocalypse http://www.gregrutter.com/following/gregrutter.com/Dodge-All-Wheel-Drive-Snowpocalypse Thu, 29 Mar 2012 17:35:22 +0000 Greg Rutter | Writer 3106328 This spot was released two days before the biggest blizzard Chicago has ever been hit by. Without question this spot resonated with people watching footage of the panic. This spot was released two days before the biggest blizzard Chicago has ever been hit by. Without question this spot resonated with people watching footage of the...